The industry accepts that the grey card was invented by Ansel Adams, one of the world’s greatest film photographers. The same principles can be applied to digital photography. The Digital Photo Grey card will help you get better exposures, achieve better tonal balance and is an indispensable tool for setting levels during photo processing. At 9"x7" it’s also a convenient size for use either in the field or at home. The Digital Photo Grey card is designed for digital photography and has an industry standard reflectance value and a uniquely remarkable low glare matte finish making the card easier to use under many lighting conditions. Using a grey card is the ideal way for you to start with a correctly exposed image for the lighting conditions you are shooting in. It works with all of your camera’s light metering modes.
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